Tips for writing effective job ads

Let’s be honest, writing a job ad isn’t at the top of anyone’s “fun tasks” list. For many busy business leaders, hiring feels like just another item on an already overloaded to-do list. But if you want to attract the right candidates, it takes more than “we’re seeking a detail-oriented team player.” 

1. Your job ad is your first impression

It’s not a dry list of responsibilities – it’s your handshake and your elevator pitch. It helps you connect with the kind of professionals who don’t just fill a seat—they move your business forward. 

2. Job description vs. Job ad copy

Let’s clarify the difference. A job description is an internal HR document—it outlines the duties and scope of the role. A job ad is a marketing tool. Its goal is to attract qualified candidates who are asking, “Is this role worth making a move for?” 

3. What good ad copy does

Strong ad copy isn’t a copy/paste from your HR system. It’s real, engaging, and tailored for the human reading it—likely on their phone in between meetings. Great job ads should: 

• Sound human Skip the buzzwords and corporate-speak. Write plainly and authentically—like you would in a conversation with a great candidate. 

• Use action language Replace “responsible for” with “you’ll be doing.” Managing client onboarding. Building scalable systems. Solving real problems. 

• Paint a picture Help candidates visualize their day-to-day. Are they leading cross-functional efforts, managing priorities, and partnering with clients who value great communication or writing code all day? Make the job feel real. 

• Reflect your company’s personality Whether you’re mission-driven and focused company, or fast-paced and fun, the tone should mirror the way your team works and connects. 

• Be transparent Be upfront about location, schedule, or must-haves. If it’s hybrid, say so. If you need someone who thrives in ambiguity, be honest. Being straightforward helps candidates self-select—and saves you time. 

4. Your business Is only as strong as your team

If you’re a startup or growth-stage company, the stakes are even higher. You don’t just need someone who can do the job—you need someone who aligns with your values, understands how your team operates, and is invested in your mission. Clear, intentional ad copy helps you find them faster. 

Final Thoughts 

You don’t need a marketing team or a copywriting background to write compelling job ads. You just need a bit of focus, a conversational tone, and the confidence to skip the clichés.  

Want additional help attracting the right talent? At Goldstone Partners, we specialize in crafting ad copy that gets noticed and hiring the right people—start to finish. We’re not a recruiting agency—we’re a partner in your company’s growth. From ad copy to offer acceptance, we’ve got you covered. For more ideas hiring, visit us here.